There are a growing number of opportunities for batteries, EVs, smart building technologies and other DERs to generate revenue in demand response and other grid services programs. However, customer acquisition challenges can be a major hurdle for technology companies to launch and scale up their grid revenue value streams. Selling grid services offerings to customers can be difficult, both in commercial and residential sectors, but the right offer and positioning can actually provide uplift to your core business. 

This webinar will explore how to design successful customer recruitment and engagement strategies for grid services. You’ll hear from experts at Leap, Optiwatt and Stem on:

• How to tailor grid services marketing to your specific business objectives and customer needs
• Lessons learned from different types of acquisition strategies, from enrollment incentives to sweepstakes and rewards
• Best practices for effective channel partner marketing strategies

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