Wednesday, February 19th | 1pm ET / 10am PT

A successful virtual power plant (VPP) starts with successful customer recruitment. However, it can be challenging to effectively market demand response and other grid services programs, especially for residential distributed energy resource (DER) customers.

This webinar will explore proven strategies for growing VPP enrollment and engagement. Experts from Leap and our partners Sunnova and Resideo will discuss the tactics, messaging, and best practices that drive successful customer acquisition, sharing insights from two successful customer recruitment campaigns our partners implemented last year. 

You will learn: 

• How to design and execute impactful marketing campaigns for grid services 
• The benefits of incorporating grid services enrollment at point of sale
• How to leverage innovative tactics like sweepstakes to boost customer sign-ups

Winter through early spring is the prime window for enrolling customers before peak season deadlines, so there’s no time to waste! Join our webinar to get ahead of the curve and start strong with your 2025 marketing efforts. 

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